Origin story
The idea for born to adapt first started at born to run, when luis escobar told zach friedley: you’re the one to do this.
our timeline:
How has Born to Adapt grown over the years? You can see a timeline below of key moments in our history-in-the-making.
2021: Mendocino Movement (dba Born to Adapt) received IRS 501c3 recognition
2022: Inaugural Born to Adapt event hosted at Born to Run festival in Los Olivos, CA
2023: Born to Adapt event established in Rotorua, New Zealand. 2nd annual BTA event Los Olivos, CA (May)
2024: 1st annual Born to Adapt and Born to Adapt Run Clinic in Rotorua, NZ (Feb); Born to Adapt running clinic PDX @On HQ (May); 3rd annual Born to Adapt in Los Olivos, CA (May); BTA activation Mammoth Trail Fest (September)
2025: 2nd annual Born to Adapt in Rotorua, NZ (February); 4th annual Born to Adapt in Los Olivos, CA (May); 1st annual Born to Adapt activation Broken Arrow SkyRace (June); 2nd annual Born to Adapt activation Mammoth Trail Fest (September)
The born to adapt documentary
Where did Born to Adapt begin? Watch this short documentary about Born to Adapt, which was sponsored by GOSleeves.com and filmed by @evanwstaley. The documentary features …
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